Hi, I’m Vinay Dogra, a digital marketing freelancer and performance marketing specialist. This case study is about how I helped a Canadian real estate business generate 200+ high-quality leads through Meta Ads campaigns.

You can also learn more about my work here:

🌐 Vinay Dogra Digital Marketing Freelancer

About the Project

The business wanted to generate genuine buyer inquiries through Facebook and Instagram advertising while improving overall campaign performance.

The main goal was to increase lead generation and reduce the cost per lead.

Challenges

Before running the campaigns, the business faced several challenges:

• Low-quality leads
• High advertising costs
• Poor audience targeting
• Low conversion rate
• Inconsistent lead generation

The focus was to improve lead quality and scale results through performance marketing.

My Meta Ads Strategy

As a performance marketing freelancer, I focused on audience targeting, conversion optimization, and lead generation strategy.

Audience Targeting

The campaigns were optimized using:

• Real estate audience targeting
• Location-based targeting
• Retargeting campaigns
• Lookalike audiences
• Buyer-intent audience selection

Creative Optimization

To improve engagement and conversions, I used:

• High-converting ad creatives
• Mobile-friendly ad designs
• Clear call-to-actions
• Conversion-focused ad copy

Lead Generation Optimization

The campaign setup included:

• Instant lead forms
• Conversion-focused funnel
• Optimized inquiry process
• Performance-based campaign optimization

Results Achieved

After implementing the Meta Ads strategy, the campaign achieved:

✅ 200+ High-Quality Leads Generated
✅ ₹12+ Lakh Ad Spend Managed
✅ Better Lead Quality
✅ Lower Cost Per Lead
✅ Improved Conversion Rate
✅ Strong Campaign Performance

Final Outcome

The Meta Ads campaign helped generate consistent real estate leads while improving overall advertising performance.

Using the right targeting, creatives, and optimization strategy helped scale lead generation successfully for the Canadian real estate business.

Work With Vinay Dogra

If you are looking for Meta Ads services, lead generation campaigns, and performance marketing strategies, feel free to connect with me.

🌐 Visit VinayDogra.com