Hi, I’m Vinay Dogra, a digital marketing freelancer and SEO specialist. This case study is about how I helped Amayra Healthcare improve their Google rankings, strengthen their online presence, and achieve better visibility through SEO, AEO, and GEO strategies.

You can also learn more about my work here:

🌐 Vinay Dogra Digital Marketing Freelancer

About the Client

Amayra Healthcare is a trusted women’s healthcare and gynecology clinic in Chandigarh. They provide advanced healthcare services including gynecology treatments, laparoscopic surgery, pregnancy care, and women’s wellness services.

The main goal was to increase patient inquiries, improve Google visibility, and build trust online.

Challenges

Before starting digital optimization, the website faced several challenges:

• Low visibility on Google
• High competition from hospitals and clinics
• Limited organic traffic
• Weak local search presence
• Low patient inquiries from search engines

The clinic wanted long-term growth and better online authority in Chandigarh.

My Strategy

As a digital marketing freelancer, I focused on SEO, AEO, and GEO optimization to improve overall search visibility.

SEO (Search Engine Optimization)

I optimized the website for important local healthcare keywords including:

• Best Gynecologist in Chandigarh
• Best Laparoscopic Surgeon in Chandigarh

Work included:

• On-page SEO
• Technical SEO
• Internal linking
• Speed optimization
• Mobile optimization
• Local SEO improvements
• Google Business Profile optimization

AEO (Answer Engine Optimization)

To improve visibility in AI search results and featured snippets, I implemented AEO strategies such as:

• FAQ optimization
• Structured content formatting
• Schema markup
• Question-based healthcare content
• Clear and user-focused answers

This helped the website become more search-friendly for AI-driven search experiences and voice search queries.

GEO (Generative Engine Optimization)

I also focused on GEO strategies to improve visibility in modern AI-powered search platforms and generative search engines.

This included:

• Creating authority-based healthcare content
• Semantic SEO optimization
• Building topical relevance
• Human-friendly informational content
• Strong E-E-A-T optimization

The goal was not only ranking on Google but also improving visibility across AI-generated search experiences.

Results Achieved

After implementing the complete digital strategy, the website achieved strong ranking growth and improved online visibility.